In 2012, Chrissie Lam, Founder of Love is Project, felt moved to do something wildly different with her life, but she wasn’t sure what. Inspired by this unnamed feeling, she decided to leave her job in corporate fashion and set sail to discover what lies ahead.
While traveling in Kenya, she met a group of women in the Maasai tribe. These women made vibrant, high-quality, and gorgeous beadwork. Blown away by their craft and community, Chrissie worked with these women to design a bracelet emblazoned with one powerful word: LOVE.
Why LOVE? In a world that can feel heavy and discouraging at times, there is one thing that helps us all to thrive — LOVE. Relatable to every being in this world, Chrissie felt LOVE is the common thread that connects us all, changes lives, and brings people together. Thus, with one single bracelet and one small idea, Chrissie found her purpose.
Fast-forward to 2014 and 50 countries later, a collection of LOVE stories began to unfold. It was always the same question: What does love mean to you? After sharing stories on social media of people wearing this special bracelet, supporters around the world felt moved to get involved — and the Love Is Project was born.
With each bracelet sold, Love Is Project fulfills its mission of empowering thousands of female artisans in developing countries around the world through fair wages, healthcare, education, and more, paving the way to a positive future ahead.
What started as a personal passion project, blossomed into a global movement. Love Is Project has grown into an international brand, providing jobs and new opportunities to 1,600 female artisans in an increasing number of developing countries across the globe. Bracelet by bracelet, Chrissie is humbled by the ability to spread love in ways she never dreamed possible:
• In 2018, Love is Project donated 1,600 LOVE bracelets to Marjory Stoneman Douglas High School as a symbol of support & solidarity in the wake of the tragic school shooting.
• In 2019, the brand sponsored the 20th Anniversary Marathon in Lewa, Kenya, focusing on efforts in wildlife, conservation and community.
Love is Project has enjoyed various press features including: Good Morning America, CNN, Oprah Magazine, Refinery29, Univision, and more. Glamour Magazine cover story celeb, Anne Hathaway, proudly wore her own Love is Project bracelet and confessed, “I’m more loving now, and that includes toward myself.”